Ryan Roslansky, the CEO of LinkedIn, informed Bloomberg that the interest in artificial intelligence for creating or editing posts on the platform has turned out to be significantly lower than anticipated. He stated that users are wary of appearing unnatural or being caught using generative tools.

"This is not TikTok — this is your professional reputation. If you're 'caught' on LinkedIn, it could affect your career prospects," Roslansky explained.

Meanwhile, the demand for AI skills is rising: in the past year, the number of job postings requiring AI knowledge has increased sixfold, and users are adding such skills to their profiles twenty times more often. Roslansky believes that during these changes, the key to success at work will be human skills — the ability to communicate, collaborate, and adapt quickly.

LinkedIn is also actively incorporating AI into its products: the new job search tool allows users to enter queries in natural language instead of just keywords. Recruiting services have also received support from AI agents, although, according to the CEO, convincing a candidate to attend an interview is still best done by a human.

Roslansky has been leading LinkedIn since 2020 and also oversees some Microsoft products. He admits that before sending emails to Microsoft CEO Satya Nadella, he always hits the Copilot button to "sound smart like Satya."

However, last year, the company Originality AI shared research findings showing that over 54% of long English posts on LinkedIn show signs of AI generation. Therefore, it is possible that LinkedIn users do not trust the company's own tools.