Google has revealed the most popular search queries in Ukraine for 2025, with «Power Outage Schedule» taking the top spot. This information comes from the official blog of Google Ukraine.
«Today, Google typically reviews the past year and shares the final ranking of queries that showed the most growth in interest among Ukrainian users in 2025. The analysis of search activity has allowed us to identify key themes, personalities, and events that captivated Ukrainians throughout the year,» the statement reads.
For the second year in a row, «Power Outage Schedule» secured the first position in the overall ranking. The second position was claimed by the TV project «The Bachelor 2025,» while the third was the series «Squid Game 2».
Other top ten queries included: «Labuba,» «Usyk Dubois,» «Eurovision 2025,» and «NABU.»
In the «Personality» category, boxer Oleksandr Usyk saw the most significant rise in interest.
Additionally, users actively searched for information about actor and new bachelor Taras Tsymbaliuk, Ukraine's Prime Minister Yulia Svyrydenko, and First Lady of the USA Melania Trump.
In the «Losses» category, the most searched were blogger Anna Zhuk, politician Andriy Parubiy, actor Roman Popov, and rock musician Ozzy Osbourne.
Among films, the highest interest was shown for the sci-fi action film «The Chasm.» The second and third places went to the gothic horror film «Nosferatu» and the drama «Good Bad Girl.»
The top ten also included a film based on the popular video game «Minecraft,» Oscar-winning film «Anora,» and a new version of the Dracula story.
In the television series category, the second season of «Squid Game» topped the list.
Also featured were the new season of «Wednesday,» the British crime drama «Gangsterland,» Ukrainian series «Reverse Direction,» «Little House of Happiness,» and «Love and Flame;» Turkish series «Distant City,» and Spanish «Billionaire Bunker.»
In the «Shopping» category, the top query was for the toy «Labuba.» Additionally, Ukrainians showed interest in purchasing pickup trucks for the Armed Forces, women's military uniforms, and EcoFlow charging stations.
In 2025, Ukrainian users frequently sought to clarify the meanings of terms like «white ticket,» «NABU,» «mobilization order,» and «contract for lifelong maintenance.»
As explained by Google, the ranking is formed based on search queries that demonstrated the highest growth in popularity over the year compared to the previous period. This approach allows for the identification of the most relevant trends and topics that interest people today.