Kyivstar, a leading Ukrainian telecommunications operator, has entered into a partnership with Google to enhance the YouTube Premium service in Ukraine. This collaboration allows Kyivstar subscribers to access the premium service for just 90 hryvnias per month.
YouTube Premium is a subscription-based service that provides users with ad-free video viewing, background playback of content (both videos and music), the ability to download content for offline viewing, and full access to YouTube Music Premium.
This partnership also opens new opportunities for Ukrainian content creators. The growth in audience and views will support the development of the local YouTube segment, helping creators scale their content and create additional monetization prospects.
"This agreement strengthens Kyivstar's position as a technology leader and promotes the growth of digital services in the country. We expect it will positively impact the growth of the Ukrainian creative industry. This is just the first step in our collaboration with the global platform and the most popular video hosting service in the world. We plan to expand our interaction and provide access to other subscription services on YouTube for Kyivstar customers," said Ilya Polishchak, Director of New Business Development at Kyivstar.
"We are excited to support Ukrainian YouTube creators. This new project with our long-term partner Kyivstar enhances the YouTube Premium experience, offering Ukrainians the freedom to enjoy their favorite content ad-free, anytime and anywhere. We hope this will inspire Ukrainians to unleash their creative potential and further develop Ukraine's creative ecosystem," added Tatyana Lukinyuk, Director of Google in Ukraine.
Kyivstar will offer its subscribers unique and attractive conditions for using YouTube Premium. Additionally, users will easily be able to subscribe and manage the service through the "My Kyivstar" app, as well as pay directly from their mobile balance.
"Kyivstar subscribers will be able to subscribe and pay for YouTube Premium within their tariff plans. This partnership will provide access to YouTube's premium services at one of the most competitive prices in Ukraine. For users who value high-quality digital content, Kyivstar will offer a convenient and reliable connection. This is just one of the many advantages that Kyivstar customers will enjoy," emphasized Ozan Aslan, Director of Mass Market Business Development at Kyivstar.
Detailed information about the subscription conditions and tariffs will be announced soon on Kyivstar's official platforms.