At CES 2026, Razer showcased the upgraded version of its digital assistant, Project AVA, initially revealed at CES 2025 as an AI esports coach, now rebranded as a comprehensive AI companion for work, gaming, and everyday tasks.

Project AVA features a 5-inch animated holographic avatar with natural facial expressions, eye tracking, and lip synchronization. Users can customize their avatar by selecting from Razer's iconic characters, esports athletes, and various personality types ranging from bold to calm and friendly.

The device operates on adaptive artificial intelligence that remembers user preferences and interaction context to provide more personalized suggestions.

Equipped with an HD camera and long-range microphone, Project AVA facilitates natural voice communication. The PC Vision Mode allows the companion to 'see' the PC screen and offer real-time advice, from gaming strategies to productivity tips.

Razer positions AVA not just as a gaming assistant but as a daily digital companion, aiding in scheduling, wardrobe advice, dinner suggestions, brainstorming, data analysis, and creative problem-solving. The company emphasizes that AVA is set to be the 'ultimate partner' in video gaming, from strategy games to professional competitions.

Razer has already opened pre-orders for Project AVA, with device shipments expected in the latter half of 2026.